Being an avid Johnny Cash fan I couldn’t wait to get back online to check it out

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The Johnny Cash Project Treble Red Media
I recently read about this endeavor in Esquire’s "Best of 2010" issue while travelling last wee

I recently read about this endeavor in Esquire’s "Best of 2010" issue while travelling last week. Being an avid Johnny Cash fan I couldn’t wait to get back online to check it out. TheJohnnyCashProject.com absolutely didn’t disappoint.

TheJohnnyCashProject.com

So it’s like this. Johnny has a final release coming out called "Ain’t No Grave". It’s incredible of course. In an effective measure to bring life to the title track post Johnny Cash’s departure an idea was born to create portal that connects the fans of Johnny from around the world. This portal enables users to select from a series of still images from the artist, and then use online drawing tools to create their very own drawing which is then added, without delay, to the actual music video playing online. We here at Treble Red created a frame of the video which is shown in this posts preview image – it’s an abstract.

Here’s a snap shot of the video in motion. You can pause it to inspect individual frames any time during the video.

Concept by Chris Milk

The concept was created and developed by several, but namely a gentlemen named Chris Milk. The website was done by Radical Media.

Projects like this that connect art and digital in real time, real ways, with real people are so fresh and exciting to us here in the office. Not too shabby getting to hear the new Johnny Cash track either...