Returning to the history of the issue, I will summarize: the principles of ranking that were in effect before are no longer so effective. SEO now has to be seen as part of a marketing strategy. Now, paradoxically, digital life is getting closer to reality. If earlier sites had to communicate their content (using meta tags, etc.), now search engines have learned to do this themselves. They took on a lot of the work.


Affordable search engine optimization Treble Red Media
You need to follow the recommendations for promoting the search engine in which you are promoting

This is why meta tags are no longer so important to search engines. And if earlier information about oneself was placed in a magazine, book, catalog - now the same is happening with regard to Internet resources - it is necessary that the content of the site be visually pleasing and informative, like in a real magazine. This is part of the marketing strategy.

SEO = search engines

You need to understand that SEO and search engines are inextricably linked. affordable search engine optimization simply doesn't exist without search engines. You do everything only so that search engines notice your material, understand it, rank it and give it out in the first places of your search results at the request of visitors.

How does search engine work?

Let's take a look at how the search process is now organized.
Search engines have so-called spiders that follow the links on the site deep into each page.
These spiders index the site, that is, they save everything they "read" into an index to their database. And when a visitor enters a query in the search box, the search engine looks for information in its database, and not on sites.
You need to know this: the search engine searches for information in its database.

Several conclusions follow from this:

If the search spider has not yet gone through your site, it means that it has not saved information about your site in its database - accordingly, it will not give such a site as a result of a visitor's request.
And vice versa, if a search engine has indexed your site, it means that it will display it in the search results. In what place is another question.
If, for example, your article that you just posted has not yet been indexed by a search spider, but someone has copied it, and his site is indexed faster than yours, then this article for search engines will belong to the site that copied the content. not you. As a result, the competitor will be higher in the search results, and the original may not get into it at all, since duplicates are simply ignored by the search engine. What needs to be done to protect yourself from this is a separate issue, and we will not consider it within the framework of this article.

How does a search engine decide what to show to a visitor?

There is a lot of information about what the ranking algorithm is, there are many specialists who write books about how a search engine gives information on demand - but ... these are just guesses. Why?

The way a search engine gives information to a visitor upon his request is a trade secret of each search engine. No one knows for sure on what basis the results are issued.

Google once joked that it hires pigeons to rank pages that randomly select pages.

Of course, the question arises why the search engines do not say how to create such a page so that the search engine understands it very well. This is done so that there is no way to manipulate the issue. If users, specialists, web developers know how the site is ranked, how the search engine works, then they will be able to adjust and manipulate the results, which is not in the interests of the search engine.