CableLabs

ROLE
Treble Red won the assignment to revamp the creative design and usability of five affiliated CableLabs websites to better communicate the company’s position as an industry technology leader.

REQUIREMENTS
The engagement included a interface wireframing, content mapping, visual design, and web development utilizing tools such as AJAX to add motion and depth to the user experience.

The site also entailed extensive mobile browser testing to ensure users of CableLabs.com could access data from their mobile phones quickly and efficiently. We worked closely with Cablelabs in-house web development team to make sure once the site deployed they would easily be able to continue posting new content as well as manage existing.

SOLUTIONS
Content Mapping
User Experience Strategy and Planning
User Interface Design
AJAX Development
Art Direction

RESULT
The new CableLabs site has performed wonderfully since launching. The largest struggle the previous site had was huge content redundancy leading to users typically giving up on finding what they need and contacting CableLabs support. Narrowing the 1000+ pages down to just over 400 resolved that issue and the new UI has continued to appeal to the industry.